Early in 2007, Tom Coughlin, head coach of the New York Giants of the National Football League, was in danger of losing his job. His team had lost seven of their last nine games and was characterized by in-fighting and bickering. Coach Coughlin had always been a no-nonsense hard-nosed football coach with a stern demeanor who motivated his players with fear. During the off-season the 61 year old Coughlin completely reversed his approach to coaching and started motivating his players with trust instead of fear. He started smiling, let his players get to know him as a person and communicated in a number of ways that he cared about them. The turnaround was instant. The team came together and the players gave Coach Coughlin everything they had, week in and week out, which culminated in a 2008 Super Bowl victory over the previously unbeaten New England Patriots. No, they didn’t win the Super Bowl in 2009, but the still made it to the second round of the playoffs.