A Real World Example of an Instant Turnaound

Early in 2007, Tom Coughlin, head coach of the New York Giants of the National Football League, was in danger of losing his job.  His team had lost seven of their last nine games and was characterized by in-fighting and bickering.  Coach Coughlin had always been a no-nonsense hard-nosed football coach with a stern demeanor who motivated his players with fear.  During the off-season the 61 year old Coughlin completely reversed his approach to coaching and started motivating his players with trust instead of fear.   He started smiling, let his players get to know him as a person and communicated in a number of ways that he cared about them.  The turnaround was instant.  The team came together and the players gave Coach Coughlin everything they had, week in and week out, which culminated in a 2008 Super Bowl victory over the previously unbeaten New England Patriots.   No, they didn’t win the Super Bowl in 2009, but the still made it to the second round of the playoffs.

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About Ross Reck

Who am I? I am the author of The Engagement Formula, Turning Your Customers into Your Sales Force, The X-Factor and my popular weekly newsletter: Ross Reck’s Weekly Reminder. I'm also the coauthor of Instant Turnaround!, REVVED! and the best selling The Win-Win Negotiator. I've also spoken at hundreds of meetings, conferences and conventions throughout the United States, Canada, Latin America, Europe and Asia. My consulting clients include Hewlett-Packard, John Deere, American Express, Janssen-Ortho, Inc., Shire Pharmaceuticals, Philip Morris International, the Chicago Cubs, Rolls-Royce and Xerox. I received my Ph.D. from Michigan State University in 1977. From 1975 to 1985 I served a Professor of Management at Arizona State University. During my career at ASU I was the only two-time recipient of the prestigious “Teaching Excellence in Continuing Education” award and was identified by the university as an “Outstanding Teacher.” In 1985 I left my position at ASU to search full-time for a new "Management Model" to replace the current model with it's emphasis on authority, control and formal communication channels. Last February, I found it (it's actually a leadership model) and it's featured in my new book, The Engagement Formula: Three Simple Steps that Guarantee Full Employee Engagement.

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