A Very Positive Review For Instant Turnaround!

Booklist Magazine, which is published by the American Library Association will carry the following review of Instant Turnaround! in its May 1, 2009 issue:

How can executives not realize that positively motivating employees to produce phenomenal bottom-line return is as simple as, well, the four Bs that authors Harry Paul and Ross Reck advocate? (Their pedigrees include, for the former, the coauthorship of the Fish! series and, for the latter, management consulting gigs for some of the world’s best-known companies.) Just in case the amazing statistics and case histories about sparking productivity don’t prod management into action, try handing out this parable of how the fictional Biz Trenz magazine empire got its mojo back. The answer is through a dogged adherence to these principles—be real, be appreciative, be interested, be nice—along with visible senior-executive support. The authors make the readers’ jobs even easier by summarizing nuggets at the end of each chapter, then appending a step-by-step action plan with key behaviors. Not rocket science (though plenty of gurus are quoted), yet they’re responding to a real need for many corporations today.— Barbara Jacobs

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About Ross Reck

Who am I? I am the author of The Engagement Formula, Turning Your Customers into Your Sales Force, The X-Factor and my popular weekly newsletter: Ross Reck’s Weekly Reminder. I'm also the coauthor of Instant Turnaround!, REVVED! and the best selling The Win-Win Negotiator. I've also spoken at hundreds of meetings, conferences and conventions throughout the United States, Canada, Latin America, Europe and Asia. My consulting clients include Hewlett-Packard, John Deere, American Express, Janssen-Ortho, Inc., Shire Pharmaceuticals, Philip Morris International, the Chicago Cubs, Rolls-Royce and Xerox. I received my Ph.D. from Michigan State University in 1977. From 1975 to 1985 I served a Professor of Management at Arizona State University. During my career at ASU I was the only two-time recipient of the prestigious “Teaching Excellence in Continuing Education” award and was identified by the university as an “Outstanding Teacher.” In 1985 I left my position at ASU to search full-time for a new "Management Model" to replace the current model with it's emphasis on authority, control and formal communication channels. Last February, I found it (it's actually a leadership model) and it's featured in my new book, The Engagement Formula: Three Simple Steps that Guarantee Full Employee Engagement.

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