Another Five-Star Review for Instant Turnaround!

www.WebAndNet.com posted the following review of Instant Turnaround! on May 14, 2009:

 “Iwas surprised that I actually like this book. Usually small, motivational books like these, I consider junk.

Anyhow, this is really a book about company culture, not really about turnaround. It tells through an easy-to-read story of how to motivate by being nice, being trustworthy. Getting employees to like going to work.

This is a fun, fast read. It’s a fun read because it captures the essence of a positive-happy culture by telling an easy-to-read story.

The problem with this type of book, typically written by consultants rather than management, is that it assumes all employees prefer to be productive and like their work and are trustworthy. These are factors that are ingrained within the individual well before their first day at work. And employees are wanting; which means some employees want more than others and are willing to take more. It’s not so easy.

Basically, a leader will be able to motivate if he originally has staff that has potential and wants to be motivated. Alexander the Great wouldn’t have been, except he had a great army his father gave to him. Lou Gerstner (of IBM turnaround) wouldn’t have his turnaround in culture success, except, as he states in his book, he already had top people. Part of the hard part of how to do turnaround is knowing whether one has good staff to begin with and who to keep.

Nevertheless, because this book is a charming read, it’s easy to remember its material, which is why I give it a 5 star.”

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About Ross Reck

Who am I? I am the author of The Engagement Formula, Turning Your Customers into Your Sales Force, The X-Factor and my popular weekly newsletter: Ross Reck’s Weekly Reminder. I'm also the coauthor of Instant Turnaround!, REVVED! and the best selling The Win-Win Negotiator. I've also spoken at hundreds of meetings, conferences and conventions throughout the United States, Canada, Latin America, Europe and Asia. My consulting clients include Hewlett-Packard, John Deere, American Express, Janssen-Ortho, Inc., Shire Pharmaceuticals, Philip Morris International, the Chicago Cubs, Rolls-Royce and Xerox. I received my Ph.D. from Michigan State University in 1977. From 1975 to 1985 I served a Professor of Management at Arizona State University. During my career at ASU I was the only two-time recipient of the prestigious “Teaching Excellence in Continuing Education” award and was identified by the university as an “Outstanding Teacher.” In 1985 I left my position at ASU to search full-time for a new "Management Model" to replace the current model with it's emphasis on authority, control and formal communication channels. Last February, I found it (it's actually a leadership model) and it's featured in my new book, The Engagement Formula: Three Simple Steps that Guarantee Full Employee Engagement.

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