Far too many American business executives are using the state of the economy as an excuse for doing nothing to get us out of this recession. They’re sitting back and waiting for something to happen rather than taking the initiative to make something happen—they’re waiting for the economy to get better, for economic stimulus money to be doled out, for credit to loosen up and for the federal government to do something. While they’re waiting, they’re hunkering down, tightening their belts, laying people off and looking for additional ways to cut costs. The problem is that these are the very actions that will prolong the current recession rather than shortening it.
There’s something grossly wrong with this picture. This is not the business mindset that has made America the great country that it is. It’s as if American business executives have lost their compass. Now is the time when they should be demonstrating their leadership by putting American businesses on the fast track out of this recession. They can do this by focusing their attention on the one resource available to their businesses whose behavior they can influence—their employees—the people who do the work that their companies get paid for. The better these people are treated, the harder they’ll work and the harder they work, the quicker the company’s revenue stream begins to grow and that’s what the fast track out of this recession is all about.
In our new book, Instant Turnaround! Harry Paul and I provide a detailed program for making this happen. The beauty of this program is that anyone who chooses to implement it won’t have to wait a month, six weeks or a year to see results; things will start turning around on the very first day. What’s more, this program is easy to execute, there’s absolutely no risk, it costs nothing it drives productivity and revenue through the roof and everybody wins. Those executives who choose to implement this program will immediately put their companies on the fast track out of this recession and look like heroes. Those who don’t will soon be wondering why they’re the only ones still in a slump.