In 1927, three Harvard professors conducted research at a Western Electric plant in an attempt to find out what caused employee productivity. They found that the simple act of paying positive attention to employees had the dominant impact. Today, nearly a century later, we’re still finding that the vast majority of employees are unhappy in their jobs because their management doesn’t care about them or notice what they do. This leads to low productivity and high turnover. Their sentiment goes something like this: ”Why work hard or stick around if nobody cares?” At the same time, executives and managers, almost across the board, are saying that low productivity and high turnover are their biggest problems. Hello! What’s there not to get? If executives and managers would start caring about their employees instead of trying to exploit them, these problems will turn around immediately! Explicit instructions on how to do this are contained in my new book, Instant Turnaound! which will be launched on April 21.