Starbucks CEO has some solid advice for innovators and entrepreneurs.

In today’s USA Today, Starbucks CEO, Howard Schultz provides some great success advice for innovators and entrepreneurs:

  • “Success means never standing still and resting on your laurels.
  • Find something that you deeply love and are willing to sacrifice a lot to achieve.
  • Surround yourself with co-workers who have very specific skill sets beyond your own – but who share like-minded values.
  • Don’t ignore luck when it comes calling. “As trite as it sounds, you need a little luck.”

Then he went on to say that success is not sustainable unless it’s shared. This is excellent advice for being successful at anything. If you want to read the full article, here’s the link:


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About Ross Reck

Who am I? I am the author of The Engagement Formula, Turning Your Customers into Your Sales Force, The X-Factor and my popular weekly newsletter: Ross Reck’s Weekly Reminder. I'm also the coauthor of Instant Turnaround!, REVVED! and the best selling The Win-Win Negotiator. I've also spoken at hundreds of meetings, conferences and conventions throughout the United States, Canada, Latin America, Europe and Asia. My consulting clients include Hewlett-Packard, John Deere, American Express, Janssen-Ortho, Inc., Shire Pharmaceuticals, Philip Morris International, the Chicago Cubs, Rolls-Royce and Xerox. I received my Ph.D. from Michigan State University in 1977. From 1975 to 1985 I served a Professor of Management at Arizona State University. During my career at ASU I was the only two-time recipient of the prestigious “Teaching Excellence in Continuing Education” award and was identified by the university as an “Outstanding Teacher.” In 1985 I left my position at ASU to search full-time for a new "Management Model" to replace the current model with it's emphasis on authority, control and formal communication channels. Last February, I found it (it's actually a leadership model) and it's featured in my new book, The Engagement Formula: Three Simple Steps that Guarantee Full Employee Engagement.

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