The Engaged Employees at Trader Joe’s Make Grocery Shopping Fun

I absolutely love shopping at Trader Joe’s. The Quality of the groceries is excellent as are the prices. But, the most important reason that I shop at Trader Joe’s is the people who work there– they’re genuinely nice. As you walk around the store, they great you as if they really care about you. It doesn’t take too many visits before they know your name. If you ask them a question, they’ll go to great pains to get you an answer and if you ask them where a certain item is located, they will take you to it rather than say, “If we have it, it’s in aisle three.” In short, these employees love what they’re doing and it shows in the way they do it. This, in turn, is what brings people like me back to their store on an almost daily basis. It’s a great recipe for success.

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About Ross Reck

Who am I? I am the author of The Engagement Formula, Turning Your Customers into Your Sales Force, The X-Factor and my popular weekly newsletter: Ross Reck’s Weekly Reminder. I'm also the coauthor of Instant Turnaround!, REVVED! and the best selling The Win-Win Negotiator. I've also spoken at hundreds of meetings, conferences and conventions throughout the United States, Canada, Latin America, Europe and Asia. My consulting clients include Hewlett-Packard, John Deere, American Express, Janssen-Ortho, Inc., Shire Pharmaceuticals, Philip Morris International, the Chicago Cubs, Rolls-Royce and Xerox. I received my Ph.D. from Michigan State University in 1977. From 1975 to 1985 I served a Professor of Management at Arizona State University. During my career at ASU I was the only two-time recipient of the prestigious “Teaching Excellence in Continuing Education” award and was identified by the university as an “Outstanding Teacher.” In 1985 I left my position at ASU to search full-time for a new "Management Model" to replace the current model with it's emphasis on authority, control and formal communication channels. Last February, I found it (it's actually a leadership model) and it's featured in my new book, The Engagement Formula: Three Simple Steps that Guarantee Full Employee Engagement.

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