The biggest executive lie in the world goes something like this: “Our people are our most important resource.” A study quoted in The Invisible Employee by Adrian Gostick and Chester Elton found that 90 percent of the executives surveyed said that people were their company’s greatest asset. Then, given the chance to rank strategies that were most likely to bring success to their company, they put people issues near the bottom. It’s a very simple formula: If the executives don’t care about their people, then their people don’t care either. This lack of caring takes a tremendous toll on the bottom line in the form of increased employee turnover, absentisim and theft as well as reduced productivity, customer loyality and sales. The good news is that this entire problem could be fixed if executives took seriously the fact that their employees really are their most important resource and simply acted accordingly.