The Executive Lie

The biggest executive lie in the world goes something like this: “Our people are our most important resource.”  A study quoted in The Invisible Employee by Adrian Gostick and Chester Elton found that 90 percent of the executives surveyed said that people were their company’s greatest asset.  Then, given the chance to rank strategies that were most likely to bring success to their company, they put people issues near the bottom.  It’s a very simple formula: If the executives don’t care about their people, then their people don’t care either.  This lack of caring takes a tremendous toll on the bottom line in the form of increased employee turnover, absentisim and theft as well as reduced productivity, customer loyality and sales.  The good news is that this entire problem could be fixed if executives took seriously the fact that their employees really are their most important resource and simply acted accordingly.

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About Ross Reck

Who am I? I am the author of The Engagement Formula, Turning Your Customers into Your Sales Force, The X-Factor and my popular weekly newsletter: Ross Reck’s Weekly Reminder. I'm also the coauthor of Instant Turnaround!, REVVED! and the best selling The Win-Win Negotiator. I've also spoken at hundreds of meetings, conferences and conventions throughout the United States, Canada, Latin America, Europe and Asia. My consulting clients include Hewlett-Packard, John Deere, American Express, Janssen-Ortho, Inc., Shire Pharmaceuticals, Philip Morris International, the Chicago Cubs, Rolls-Royce and Xerox. I received my Ph.D. from Michigan State University in 1977. From 1975 to 1985 I served a Professor of Management at Arizona State University. During my career at ASU I was the only two-time recipient of the prestigious “Teaching Excellence in Continuing Education” award and was identified by the university as an “Outstanding Teacher.” In 1985 I left my position at ASU to search full-time for a new "Management Model" to replace the current model with it's emphasis on authority, control and formal communication channels. Last February, I found it (it's actually a leadership model) and it's featured in my new book, The Engagement Formula: Three Simple Steps that Guarantee Full Employee Engagement.

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